How do I track clicks and opens?

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Whenever you create a new campaign in MailChimp and want to turn on tracking, check these boxes on the Setup step of the Campaign Builder. This will enable tracking.

How to enable MailChimp tracking in your campaigns
How to enable MailChimp tracking in your campaigns

If you included click tracking, you’ll want to make sure that you set up your links properly. Here’s what to do if your links are breaking.

Clicks in HTML

When you set up your links in the content editor (the Design step of the Campaign Builder), make sure you set them up according to these directions. If you just type in your link into your text, we’d be unable to track clicks to that link.

Clicks in Plain-Text

First, you must set up your links in the HTML portion of your campaign as described above. Then, we’ll pull in the links correctly for you with our Plain-Text Email Generator on the Plain-Text step of the Campaign Builder. If you’re typing out your links by hand in the Plain-Text editor, make sure you use the full URL, including http://, before your link. We’d be unable to track links with the format www.mailchimp.com. Instead it would need to say http://www.mailchimp.com for us to track it.

You can view the results after you send a campaign, by going to the Reports Tab and clicking on the title of your sent campaign.

*Click tracking cannot be immediately disabled in free accounts.

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