How do you get the IP address and location of my list members?
We gather the IP addresses of your list members through the IP address reported when they sign up for your newsletter or when they open or click a campaign. We use the location of that IP address to determine a location for each list member. The location/IP address should modify itself, if the recipient reliably changes location.
This geotracking is used for our TimeWarp feature, Top Locations (in your list Dashboard) and in your subscriber details.