Can I segment my list using my subscriber’s locations?

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MailChimp automatically gathers geolocation data for your subscribers if they use your MailChimp signup form or consistently open and click your campaigns. Alternatively, you can import zip code or address data for your subscribers in order to target your list by location. Below we’ll show you how to segment your list using either location option.

Contents

  • Use Geolocation data
  • Use zip code information

Use Geolocation data

When people use your MailChimp signup form to subscribe to your list or consistently open and click campaigns you’ve sent, MailChimp gathers the IP address they’re using at the time to determine their approximate location. The location/IP address we collect should modify itself if the recipient reliably changes location and continues to open and click campaigns.

  1. Navigate to the Recipients step of the Campaign Builder.
  2. Click the Send To Segment link next to your list name to expand the available segmenting options.

    Select a segment of your list
    Select a segment of your list
  3. In the first drop down menu, select the Location option.
  4. Then choose the information you’d like to use to target subscribers by location. For example: is within / 50, 100, or 150 Miles of / name of the city. You can use any city, US state, or US zip code.

    Geolocation list segment
    Geolocation list segment
  5. Click on the Search icon and we’ll verify the location for you and show it to you on a map.

    geolocation-verify-map
    Geolocation map
  6. Click Use this Location and you’re ready to go. If that’s not the right location, just X out of the pop-up window and try again.
  7. Click the Refresh Count button to view the number of recipients in the segment.

    Refresh Count
    Refresh Count
  8. Once you’ve set your segmenting criteria, click the right arrow on the navigation bar or the orange Next Step: Setupbutton to set your segment and move on to the next step of the Campaign Builder.

Use zip code information

You can add a zip code or address field to your list to easily collect address information from subscribers, and later use that information to send location-targeted campaigns.

Once you’ve added a zip code or address, you’ll be able to use these fields to segment your list. The address field has to be completely filled out when subscribers submit information for that field. Partial entries won’t properly validate for the signup form. The zip code field accepts 5 digit entries only, so no letters or longer zip codes.

  1. Navigate to the Recipients step of the Campaign Builder.
  2. Click the Send To Segment option next to your list name to expand the available segmenting options.

    selectasegmentoflist
    Select a segment of your list 
  3. In the first drop down menu select the name of the zip code or address field you added to your list.
  4. In the second drop down, select an option for targeting the location.

    Geolocation zip segment
    Geolocation zip segment
  5. Once you’ve selected a targeting option, set the rest of the options for the segment such as the desired radius and the zip code you want to use.
  6. Click the Refresh Count button to view the number of recipients in the segment.

    Refresh Count
    Refresh Count
  7. Once you’ve set your segmenting criteria, click the right arrow on the navigation bar or the orange Next Step: Setupbutton to set your segment and move on to the next step of the Campaign Builder.

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